PSYCHOLOGY

Spotify Plans To Track How You Feel

So it can recommend music based on your mood right now

David Majister
Better Marketing
Published in
5 min readFeb 1, 2021

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A woman with headphones on.
Photo by Sound On from Pexels

Spotify has learned how to discover your personality based on the music you listen to.

By observing your listening habits, Spotify can figure out where you are on the spectrum of the “big five” personality traits:

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10x top writer. World traveler (26 countries). Runner (1k+ miles). Meditator (9.5k minutes). Introvert. Wild swimmer. Story maker.