REALLY GOOD MARKETING

Ryan Reynolds Is a Genius — The Creative Marketing Behind Aviation Gin

“An American original… now owned by a Canadian”

Allison Cecile
Better Marketing
Published in
4 min readJun 7, 2021

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Ryan Reynolds seated with a bottle of Aviation gin
Aviation Gin

“I’ve tried every gin on the planet and Aviation is, hands down, the best.
Also, I don’t recommend trying every gin on the planet. Stick with this one.”

–Ryan Reynolds, Co-owner…

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