How Peloton Turned Selling Fitness Equipment on Its Head
A direct to consumer model that can barely keep up with demand
Published in
6 min readJun 4, 2019
Depending on how you look at it, spin bikes can be either eternally boring or thoroughly exhilarating. Traditionally, these indoor stationery exercise machines have been grandma infomercial purchases that end up as clever coat racks but, since 2012, an innovative…
