Role Models

Oprah Winfrey: The Power of a Brand Rooted in Empathy

When you do it right, your brand and personality are the same

Zita Fontaine
Better Marketing
Published in
5 min readOct 16, 2019

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CREDIT: PAMELA LITTKY FOR VARIETY

The sentence you will never hear: “Oprah who?”

You don’t need to ask back for a family name, you don’t start to wonder who she might be, you don’t have to pretend that you know who she is — because we…

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