Warning: Ignore the “Digital Boomers” at your peril!
Old People Want and Can Use Technology, Too!
Recent research shows that the “Digital Boomers” are using their devices for, well, everything, just like the rest of us! What this means for marketing tech to people “of a certain age”
Overview
Okay, I am one of those people who is “of a certain age.” I learned today that in addition to being a card-carrying member of the “AARP Class” (being over 50), I am a member of the “Digital Boomers,” the portion of those born between 1946 and 1964 who consider themselves to be quite savvy with technology. And while I may disagree with being classified as a Boomer at all (being born just before the 1964 cut-off), I have to agree that yes, I guess I am a Digital Boomer after all.
It turns out that for all the jokes and stereotypes about seniors, from needing a system in your house to solve the “I’ve fallen, and I can’t get up”…