Warning: Ignore the “Digital Boomers” at your peril!

Old People Want and Can Use Technology, Too!

Recent research shows that the “Digital Boomers” are using their devices for, well, everything, just like the rest of us! What this means for marketing tech to people “of a certain age”

David C. Wyld
Better Marketing
Published in
7 min readFeb 14, 2024

Overview

Okay, I am one of those people who is “of a certain age.” I learned today that in addition to being a card-carrying member of the “AARP Class” (being over 50), I am a member of the “Digital Boomers,” the portion of those born between 1946 and 1964 who consider themselves to be quite savvy with technology. And while I may disagree with being classified as a Boomer at all (being born just before the 1964 cut-off), I have to agree that yes, I guess I am a Digital Boomer after all.

It turns out that for all the jokes and stereotypes about seniors, from needing a system in your house to solve the “I’ve fallen, and I can’t get up”…

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Published in Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Written by David C. Wyld

David C. Wyld is a Professor of Strategic Management & Consultant. Follow him here on Medium for his latest publications. He supports his fellow Medium writers.

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