OK, I Surrender. It’s Time To Move On From Personalization

And embrace the rise of individualization

Photo by Dave Herring on Unsplash

Making a statement like, “It’s time to move on from personalization” is kind of a big deal to me. Huge, in fact.

I’ve written a lot about the importance of personalization. I’ve even given keynotes on the subject. So penning this title felt, well, kinda incongruent. A…