Nike’s “Never Too Far Down” Commercial Does Storytelling Right

What writers can learn

Akos Peterbencze
Better Marketing
Published in
3 min readJun 1, 2020

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Photo by Aleksandar Kolev on Behance

When I decide to go out to do my weekly shopping or a daily exercise, I see people wearing black masks with an unmistakable swoosh sign.

While they “could strengthen the lungs and diaphragm” when worn during running, according to Timothy Lyman, a certified personal trainer, right now people wear…

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