My Bounce Rate Is Too High — Interpreting Bounce Rate for Websites

The bounce rate for websites is one of the most popular and misunderstood Google Analytics metrics to measure site health

Erikka Innes
Better Marketing
Published in
7 min readApr 16, 2021

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Photo by Gabriella Clare Marino on Unsplash

The bounce rate for websites is one of the most popular, and misunderstood¹ Google Analytics metrics to measure site health. Bounce rate is the…

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