Moving People From “Want” To “Want To Buy”

The psychological reason why people don’t buy products they like

Images by Philip and Linda Naudus. Background by toonsteb via freepik

I have just invented happiness in a can. Just pop the lid, and all your negative thoughts will instantly flee as your mind is immersed in rainbows and butterflies. Do you want this product? Absolutely! But are you willing to pay $9.99 per dose of happy thoughts? Probably not.