In Sedona, Arizona, McDonald’s Arches Are Turquoise

Localization and the micro-influencer community that geo-exclusivity creates

A McDonald’s with turquoise arches. Photo source: Public Domain.

In Sedona, Arizona, McDonald’s arches are turquoise.

As Instagrammable as they seem to appear, this was the result of McDonald’s compliance to local building rules, which restrict man-made structures from taking attention…