Limiting Your Customers’ Options Will Make Them Happier
How to use the paradox of choice correctly in your marketing
Published in
5 min readMay 13, 2020
“The more choice the better” is a complete bullshit marketing strategy.
This revelation came to me in a restaurant. I felt irritated by the overwhelming number of choices on the menu. So I closed the latter and went for the dish of the day.
