Role Models

Lady Gaga: Your Personal Brand Won’t Be “Born This Way”

7 ways to consistently find and keep loyal fans

Zita Fontaine
Better Marketing
Published in
7 min readNov 15, 2019

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Image source from Elle

I never gave much thought to Lady Gaga. Sure, she must be great; she sells a lot, she is extravagant and provocative, she breaks rules like it was her job. Well maybe because it is her job.

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