Role Models

Keeping Up With Kim Kardashian

The profound impact of superficiality on a personal brand

Zita Fontaine
Better Marketing
Published in
8 min readSep 24, 2019

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Kim Kardashian West at the amfAR Gala in NYC on February 6, 2019. Image credit: Angela Weiss/ AFP

In order to win at life, you need some Kim K skills, period. — Kanye

You know the type. We all know it. Every office has one. She waltzes in, late as usual, with such nonchalance and confidence that…

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