Marketing | Management

Is the 80/20 Rule a Myth?

Debunking the Pareto Principle in marketing — and our everyday lives

Annisa RT

Published in

Better Marketing

7 min readMay 20, 2021

A person holds a mug placed on a desk while looking at their phone with their laptop in front of them. — Photo by Austin Distel on Unsplash

“I grew up with the 80/20 rule and kind of accepted it for a long time with little thinking. Who could argue with a famous economist?” — Jan-Benedict…

Marketing | Management

Is the 80/20 Rule a Myth?

Debunking the Pareto Principle in marketing — and our everyday lives

Written by Annisa RT