Influencers Are the Worst Marketing Tool in 2021 — Here’s How To Fix It
Forget followers and engagement rates, use this concept instead
Published in
6 min readSep 20, 2021
“Influencers — they’re the best thing since sliced bread. But forget bread; they’re selling like hotcakes. They’re creating huge returns, and they’re only set to keep growing.”
— Emily Warna