Influencers Are the Worst Marketing Tool in 2021 — Here’s How To Fix It

Forget followers and engagement rates, use this concept instead

Nina Greimel
Better Marketing
Published in
6 min readSep 20, 2021

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Photo by Jennifer Murray on Pexels

“Influencers — they’re the best thing since sliced bread. But forget bread; they’re selling like hotcakes. They’re creating huge returns, and they’re only set to keep growing.”
— Emily Warna

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I help solopreneurs build trusted brands that attract customers | PR & social agency founder | 👉 Free Branding Tips: www.solobrandeur.com