I Spent 30 Days Analyzing Airbnb’s Marketing, Here’s What I Learned

Get smarter at understanding what makes ads effective.

Illustration by Jano le Roux

As a marketing strategist, I’ve always had a bit of a crush on Airbnb’s marketing. It’s like they know just what buttons to press to make my butterflies tingle before my little brain says shut up and take my money.

• The heavenly copy.