How Yahoo Missed Out on Hundreds of Billions, Again and Again

From giant to failure in 4 failed deals

Binit Acharya
Better Marketing
Published in
4 min readSep 8, 2020

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Superhero models holding a banner with "Thanks Yahoo!" written on it.
Photo by JD Hancock licensed under CC BY 2.0

Yahoo was gigantic, at a time. It was the biggest internet company in the world. In 2000, at its peak, Yahoo was worth $125 billion ($188 billion today). They offered many internet services like music, videos, social media, and photo sharing. But Yahoo had many failures which caused the company…

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