How White Claw Became the Number One Hard Seltzer in Our Minds
It’s all the marketing you need
Published in
6 min readJun 2, 2020
White Claw Hard Seltzer drinks were created back in 2016. Most of us hadn’t heard of this new brand or drink category until 2019, which was dubbed “the summer of White Claw” by Ad Age.
White Claw’s creator, the Mark Anthony Group, was also responsible for Mike’s Hard Lemonade and…
