How We Stopped Losing Email Subscribers and Reignited List Growth

We get organic subscribers that stay subscribed and open our emails.

Screenshot from our ConvertKit stats. The huge dip shows a list purge: we found many inactive subscribers.

In 2022, my online business was treading on thin ice.

My co-founder and I realized our email list was shrinking. 99% of our revenue came from our email subscribers. So, we started a painful but necessary inspection…