How To Tell Visual Stories Like A Popstar—Steal Dua Lipa’s Brilliant Visual Storytelling Secrets

Ashley Couto
Better Marketing
Published in
14 min readMay 3, 2024

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When was the last time that you gave your visuals some real thought? I’m talking about every single element of the visual presentation being an intentional choice.

It’s okay if your brow furrowed, or a mental loop of crickets started playing in your head, or a “footage not found” popped up.

Footage not found
This one’s for my fellow Arrested Development fans. Image by author.

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Art historian turned brand + web designer and journalist. I write about branding, visual design, marketing, and occasionally about art & travel.