How To Spy On Your Competitors

What are they doing that you can do better?

Sid Khaitan
Better Marketing
Published in
6 min readSep 10, 2021

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Photo by Lianhao Qu on Unsplash

Audits are like poems and spy movies. They either inspire or tire.

I’ve seen it both ways — excruciatingly mind-numbing presentations that put dents in the bottom line and induce naps. Or dynamic dialogues that spur positive change and results. What’s the difference between good and bad?

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I write about growth at health/tech startups, marketing in 2023, and the role of mental health in the workplace.