How to Prevent Biased Metrics

You don’t need to be a statistician. You just need to listen.

Photo by Diana Polekhina on Unsplash

How do you determine if you can get a strong return on investment from a marketing or sales service? There is a lot to consider, especially if you are new to the system you are trying out.

Take, for example, lead magnets. Many tools help you create lead magnets that can generate email…