How to Measure Customer Acquisition Cost: A KPI To Keep Your Business Profitable

It’s great to have customers, but what is it costing you to gain them? A review of Customer Acquisition Costs can provide a few answers

Discussions about the customer journey often are based on identifying a target audience. Measuring Customer Acquisition Costs (CAC) can provide an economic assessment of acquiring the audience you want (Image: Women Of Color In Tech)

If you are planning to build a business, there are a lot of metrics you can choose from to guide your…