How to Make Boring Things Go Viral — “Dumb Ways to Die”
Creativity turns even PSAs into viral hits
Published in
5 min readJun 3, 2020
Marketers love working with sexy products. High-end fashion brands. Products with celebrity ambassadors. The latest electronic gadget.
But in reality, most marketers work with less enticing products or brands that aren’t as exciting and won’t ever go viral on social media…
