How To Get And Use Testimonials For Your Products

Struggle with social proof no more!

Alana Rister, Ph.D.
Better Marketing
Published in
8 min readApr 21, 2024

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Photo by Towfiqu barbhuiya on Unsplash

Every marketing advice for a product always includes testimonials or social proof. Whether on your sales page, on your social media, or within ads, including testimonials is important for others to get a “second opinion” on your product. Testimonials can help tip the scales in someone deciding to buy your product, but…

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