How To Find (And Apply) The Best Negative Keywords For Your Google Ads Campaign

Because the right negative keywords can make or break your campaign

Photo by Arkan Perdana on Unsplash

With Google’s renewed and somewhat questionable focus on asking Google Ads admins to ‘upgrade’ their keywords to broad match types (don’t do it!), negative keywords have again come to the fore. The right negative keyword list will help you to niche down your…