10 Tips to Make Your Next Exhibition Booth a Success

Make it interactive, prep a 6-week marketing campaign, and remember that first impressions matter

Tom Edwards
Better Marketing
Published in
5 min readAug 19, 2019

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Photo by Mindaugas Petrutis on Unsplash

I have planned and delivered lots of exhibitions and tradeshows in my marketing career. While this is not a definitive guide, it is a surefire way to kick-start and deliver a successful exhibition from planning to…

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Marketing is about connecting with humans. Understand humans first, then platforms and technology.