How to Build a Content Ecosystem for Your Small Business

Jen Dennis
Better Marketing
Published in
5 min readFeb 2, 2024

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Photo by Timo Wagner on Unsplash

If you’re busy running a small business, you probably don’t think you have time for jargon-y sounding ideas like “creating a content marketing ecosystem.”

But give me a second to change your mind: Treating content marketing as an ecosystem (a series of places that work together rather than a bunch of disconnected efforts) will help you tell a bigger, better story as…

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Making content for Fortune 100 clients? That’s easy. Writing for and about myself? That’s hard. I write about content, writing, and having a good life. Say hi!