How To Avoid Brand and Product Fails
Keeping a pulse on your customer’s perceptions
Published in
6 min readMar 23, 2021
Would you buy perfume from Zippo, a brand that sells lighters?
How about a 7-Up line of marinades?
Perhaps some refreshing lemonade from Frito Lay?
Fine, maybe those sound a little weird. Could I interest you in Nachos ’N Cheese Dip from the makers…
