How Tide Pods Caused a Spike in Poisoning Incidents

Tide Pods look too much like candy — is the marketing team responsible?

Ryan Fan
Better Marketing
Published in
5 min readNov 5, 2020

--

Tide Pods on display.
From Austin Kirk — Tide Pods Laundry Detergent Capsules — Wikipedia Commons

“These pods were supposed to make household chores easier, not tempt our children to swallow harmful chemicals. I saw one on my staffer’s desk and I wanted to eat it.” — Senator Chuck Schumer said in 2012.

--

--

Believer, Baltimore City IEP Chair, and 2:39 marathon runner. Diehard fan of “The Wire.” Support me by becoming a Medium member: https://bit.ly/39Cybb8