How the Bored Ape Yacht Club Became The Most Successful NFT Brand

Miki Sim
Better Marketing
Published in
8 min readJan 6, 2022

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Bored Ape Yacht Club | Yuga Labs

The Bored Ape Yacht Club (BAYC) is one of the most successful NFT projects. The most expensive NFT from the collection was sold for a whopping $3.59million (769 ETH) thus far. Owners of the BAYC NFTs include big names such as Eminem, Jimmy Fallon, Stephen Curry, Snoop Dogg, KSI, Lil Baby, and Post Malone.

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💡 Modern marketing, business, tech, culture & philosophy | Platforms & Community Director at VaynerMedia APAC 👾 | https://linktr.ee/mikisimlf