How “The Blair Witch Project” Reinvented Movie Marketing
This $60,000 horror flick made $248 million
Published in
6 min readSep 15, 2020
What do you do when you want to produce a successful movie but you only have a $60,000 budget and 8 days worth of film reel?
You come up with the best darned viral marketing campaign, that’s what you do.
