How State Farm Breathed Fresh Air Into the Insurance Industry With a Rom-Com Ad

How do you stand out in an industry with a bad rep?

Markairn T.
Better Marketing
Published in
5 min readMar 8, 2021

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Still from “Not The One.”

Man, don’t we all hate insurance companies?

OK, hate may be too harsh of a word, but I’m sure the majority of us avoid them like the plague whenever we can.

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The Marketing Average Joe | Freelance Writer | Professional Snacker. Follow me as I read about interesting stuff and talk about them.