Case Study: How One Writer Makes $3.2 Million a Year From a Newsletter

5 lessons from Ben Thompson’s Stratechery

M.S. Lane
Better Marketing
Published in
5 min readNov 19, 2020

--

A hand-drawn diagram by Ben Thompson from “Tech’s Two Philosophies

On a Monday in 2013, a Microsoft engineer named Ben Thompson started a little blog called Stratechery (as in strategy plus tech). His first post, humbly titled “Welcome to Stratechery,” declared the blog’s mission: to cover unexplored angles of tech journalism.

--

--

Editor @ Fortune 500 company by day. Used to write about personal finance. Now I just write about what I find interesting at the moment.