How Movember Raised Over $1 Billion Thanks to Walking Billboards

Two Australians are sitting in a bar…

Ash Jurberg
Better Marketing
Published in
7 min readMay 15, 2020

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Photo courtesy of Movember

In 2003, two friends were sitting in a pub in Melbourne, Australia and discussing how to bring the moustache back as a trend. During this discussion, the topic turned to a friend whose mother was raising money for breast cancer. They realised there were no campaigns around men’s health and in…

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