How Kanye West Built A Multi-Billion Dollar Sneaker Brand
What made the brand successful, and what can potentially kill it
Published in
5 min readJul 6, 2020
The chances are pretty high, that you’ve already heard of The Yeezy. It’s the sneaker brand of Kanye West in collaboration with Adidas, and now Gap.
To grab these babies, people across the U.S. would camp outside shoe stores in dead…
