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How I Helped a Brand New Hospital to Move Its Local Business Online
and generate 100% extra revenue on top of expenses in 5 months
This summer, I helped a private medical center establish its online presence. My client is an expert proctologist who has recently opened a private clinic in the city with around one million inhabitants.
I was working together with one developer to create and kick off the website in July 2020.
Here is a short case study with all the steps I followed to move a physical business online and valuable lessons learned from this project.
Conduct Competitor and Keyword Research
I used Ahrefs to examine the local search, check competitors’ websites, and conduct keyword research for the website.
Here is an excerpt from keyword research I’ve done for the client.
The research has revealed that the keyword monthly volumes and competition were low. A well-optimized website with a few backlinks could easily reach Google’s top ten results since the top competitors had low domain authority (DA).
To cover more relevant keywords, I’ve created the FAQ (frequently asked questions) section at the bottom of the landing page with the most popular informational queries.
As a marketer, I love using the FAQs section. It adds semantically related keywords to the website and gives users more information about the business.
Eventually, our website got to the second Google search result page in a few months.
Set Up Goals
When I asked the client which business goals he wanted to achieve, I got the following answer:
“Many governmental and private clinics have their own websites, thus I want a website as well.”
To establish the right expectations from the very beginning, I explained that having a website is not the ultimate goal. The website is just a tool to reach a wider audience, become a thought leader in a particular topic, and make more sales online.
We did not know how many requests we could get out of roughly 300 monthly searches. However, we set…
