How Drizly Turned an E-Mail Blunder Into a Brilliant Marketing Campaign
It’s the little things
Published in
6 min readMay 20, 2020
After breaking down the best cold e-mail I’ve ever received, the one thing that stood out to me was the power that personalization can have when influencing someone to action. If it’s done right, people pay attention. Conversely, if it’s done wrong, people also pay attention.
