How Bentley Markets Itself as the Top Luxury Car Brand

They don’t build cars — they build status

AnthonyleeGMC
Better Marketing
Published in
5 min readSep 1, 2020

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How Bentley Market Itself as the Top Luxury Brand Car.
Photo by Cam Bowers on Unsplash

Founded in 1919 and known as one of the oldest car manufacturing companies on the planet, Bentley cars are a symbol of luxury.

How did this old brand become a symbol of luxury?

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