How an Obscure Japanese Marketing Strategy Created a Global Standard for Fitness
How many steps do you walk each day?
Published in
6 min readDec 17, 2020
Almost everyone I know tracks their steps with a smartwatch or fitness tracker. Heck, even a watch I bought for my 11-year-old has the ability to measure his steps, set goals, and reward him for hitting them. When I work with a new client who wants to lose weight…
