Get Inside Your Client’s Head by Asking One Simple Question

Start now to accelerate your conversions

Photo by Clay Banks on Unsplash

When you start a new business, one of the first pieces of advice you’ll hear is to create your Ideal Customer Avatar (ICA). An Ideal Customer Avatar is just what it sounds like — a composite profile of your ideal client. Many times, you’ll be advised to think about your ICA’s gender, age, marital…