Gap Inc., Or: The $100 Million Rebrand That Lasted 7 Days
Before going back to the exact same thing
Published in
5 min readJun 11, 2020
Not a lot of clothing companies make it to “iconic” status, but Gap Inc. is one of them. It’s almost as recognisable and famous as its two big brothers: H&M and Inditex Group. The latter is not famous for its name but comprises of some of the world’s biggest fashion players: Zara, Massimo Dutti…
