Focus on Fewer Stakeholders and Turbocharge Your B2B Sales

Less is more: Minimum Viable Sales

Etienne Yuan
Better Marketing
Published in
3 min readAug 9, 2022

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Photo by Markus Spiske on Unsplash

Unless they benefit from an exceptionally strong vision or leadership team in place, most organizations seem to function on an everyone has a veto, no one can make the decision basis.

This feature of organizations is the bane of B2B sales.

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