Fake Hurts Real: How Adidas’ Visual Storytelling Sent a Compelling Warning to Imitators
The footwear giant takes a clever approach to deal with replicas
Published in
6 min readJun 28, 2021
We all love owning branded goods, don’t we?
The undeniable, euphoric feeling that comes with wearing an established and popular clothing brand is one that’s like no other.
