Face, Book, Marketing

Facebook Post Ideas: What’s Working Now for Writers?

7 ideas that practically guarantee engagement

Puspanjalee Das Dutta
Better Marketing
Published in
3 min readApr 3, 2020

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Photo by Emma Matthews Digital Content Production on Unsplash

Do you think Facebook engagement is dead? Wrong!

The fact is, Facebook reach and engagement is a hard nut to crack. But guess what? It may be hard but it is not impossible.

With the right timing and the right type of content, you can guarantee engagement. In today’s post, we are going to discuss seven Facebook post ideas that practically guarantee engagement.

These Facebook post ideas can be implemented in an instant. They will also help you to:

  • Solve the problem of not knowing what to post
  • Create a content plan
  • Schedule the posts in advance
  • Establish a connection with your readers
  • Promote your writing

These Facebook post ideas for writers will also help you to create excitement about your book among your readers. These post ideas are designed exclusively for writers, but bloggers and other small businesses can also adapt them and work on their favour.

Storytelling

One thing our audience loves is to know the backstory. It can be how you became a writer, why you decided to write a particular book, or the experiences you gathered writing the book.

Write compelling text posts, or share pictures or videos. You can also go live and talk directly to the readers.

The reason why storytelling helps to engage people is that stories are personal and they help you to build trust among the readers.

Trends

Sharing trending topics or viral videos are good for your page. There is a hilarious writing meme out there that can be shared with your page followers. Trust me, memes can do wonders for your page engagement.

I share struggling writers memes on my page. They not only help to have a good laugh but also subtly say that I understand your struggles as a writer.

Book Reading

One of the great ways to promote your books and engage the readers is to have regular book reading session. You can record yourself reading the pages or you can go live and read for your audience.

You can talk about the emotions involved in a particular chapter or passage. It helps the readers to engage with your content.

Podcasts

Podcasts are powerful. We all know it — and you have been constantly thinking to start a podcast, but the cost of producing one was keeping you from it. Now this problem is solved.

Facebook page comes with a live audio feature which can be used to start a podcast. It is easy, free, and Facebook favours the pages that go live regularly.

It is as easy as going live. But instead of your face and voice, the live feature will only broadcast your voice.

Quotes

Few things on social media can never go wrong. Quotes are one of them. People on Facebook love to share quotes. It can be an inspirational quote, a motivational quote, a quote on writing or books, or a quote on personal development.

You can share the quotes as text posts or as images. Canva is a great tool to create images with writing and they have lots of Facebook post templates to choose from.

Facebook Live Streams

Going live is probably the best thing you can do now to engage your Facebook page followers. You can go live at regular intervals, making it a weekly or bi-weekly feature.

Live streams engage more people as most of them watch till the end and ask questions. You can go live while sitting with your editor showing the behind-the-scenes, spotlight a fan on live sessions, read quotes, answer direct questions, or share an event you attend.

Make sure you are friendly on the live stream so that your audience can connect and engage. It helps to keep a smile, ask about their lives, and address them by name. It also helps when you answer the comment on the live stream itself.

Selfies

As ridiculous as it can sound, selfies work everywhere. People love to see your picture. Whenever you are too busy to go live or tired to try a podcast, take a selfie and post about your absence.

It helps the readers to understand that you care but you are still as human as they are.

I hope these seven Facebook post ideas will help you to engage your readers and encourage them to read your writings.

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