Diesel’s Mega Successful Marketing Campaign Urges You To Return Clothes After Using Them

The campaign saw a 9% decrease in product returns and a 24% improvement in the brand’s presence and sales.

Shenbaga Lakshmi
Better Marketing
Published in
6 min readAug 20, 2021

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A happy couple wearing denim clothes
Photo by Gustavo Fring from Pexels

How guilty are you of wardrobing?

For those who don’t know what it means – wardrobing refers to returning clothes…

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