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David Ogilvy’s Advice For Writing Better Headlines

Your headline is $.80 of your $1 - here‘s how to spend it right

David Ogilvy was a brilliant marketer and copywriter. People often refer to him as the “Father of Advertising”. He was born in 1911, and he passed away in 1999. You could call his tactics old or outdated, but I’ve found them to be better than most popular marketing advice…