Dale Carnegie’s Name Change Was a Stroke of Marketing Genius
The power of leveraging big brands
Published in
5 min readJan 5, 2021
Growing up, I always thought Dale Carnegie was a part of the famous Carnegie family, made famous by the wealth of Andrew Carnegie. He was the author of How to Win Friends and Influence People, one of the most famous self-help books in American history, and I assumed he probably had a privileged…