Content Is Not King, Context Is
Debunking one of internet marketing’s most pervasive myths
Published in
7 min readFeb 26, 2020
It’s been a truism on the web for millions of years of internet-time. “Content is king.”
It’s nonsense. Don’t believe a word of it.
Context rules all.
Content derives a large part of its meaning from its context, so if you control the…