Case Study: Barnes And Noble Finds Success In Breaking Branding Rules

Knowing when to go against the grain is important in business.

Barnes and Noble stores are being remodeled to fit into the neighborhood Image by Alina Selyukh via WikiMedia

A company’s brand is its identity, how customers treat the company and what draws them back in, but sometimes a corporation needs to do something bold to shake off the ghosts of low sales and near bankruptcy.